As competition intensifies in Saudi Arabia’s restaurant and café sector, understanding customer behavior has become a key driver of sustainable growth. Today’s successful brands are not only those that deliver great experiences, but those that know how to use data to make smarter, faster, and more accurate decisions.
In line with this shift, TABsense has announced a strategic partnership with Bonat, aimed at unlocking deeper customer insights and enabling more effective, data-driven growth strategies for restaurants across the Kingdom.
The agreement was signed by Mr. Shadi Daboor, Co-Founder and Chief Commercial Officer of TABsense, and Mr. Saud Binsaeed, Co-Founder and Chief Executive Officer of Bonat, reflecting a shared vision to empower restaurant brands with the tools they need to better understand and engage their customers.
Through this collaboration, TABsense integrates with Bonat’s advanced data analytics system, giving restaurants the ability to move beyond basic reporting and into actionable insights. Brands can now gain a clearer understanding of customer behavior, identify patterns, and respond with more targeted and effective strategies.
This includes the ability to re-target customers with greater precision, personalize engagement, and make decisions backed by real data rather than assumptions. In a market where customer expectations are constantly evolving, this level of insight is critical to staying competitive.
More importantly, this partnership helps bridge the gap between data and action. Instead of collecting information without clear direction, restaurants can now translate insights into measurable outcomes—whether that’s increasing repeat visits, improving campaign performance, or optimizing overall customer experience.
As Saudi Arabia continues its rapid growth in the F&B sector, driven by digital transformation and Vision 2030, data is becoming one of the most valuable assets for restaurant brands. Those who leverage it effectively will be the ones leading the market.
Through this partnership, TABsense and Bonat are enabling restaurants to operate with greater clarity, stronger targeting, and smarter growth strategies, turning data into a true competitive advantage.
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