Saudi National Day is a significant occasion in the Kingdom, celebrated with a vibrant spirit of national pride and appreciation for Saudi heritage, creating a festive atmosphere across the country’s streets, public spaces, and service venues.
The occasion also plays an important role in supporting the restaurant sector by creating a valuable opportunity to increase sales, boost profits, and strengthen restaurants’ visibility and position in the market.
However, the success and effectiveness of these offers do not depend solely on the size of the discount. They also require analyzing restaurant data, carefully evaluating each offer, and balancing between customer appeal, profitability, and the overall dining experience
Beyond discounts: how to create smart Saudi National Day offers for your restaurant
Successful restaurant promotions have a direct impact on the customer experience, offering guests genuine value and the right menu item for their spending, while helping restaurants achieve strong sales and sustainable profits.
To make Saudi National Day offers more effective and profitable, restaurants should consider several key factors, including:
Define the goal of your Saudi National Day offers
Restaurant owners should set clear objectives before deciding on discount levels or which menu items to include in their Saudi National Day offers. This helps them choose the most suitable offer and measure its effectiveness once the campaign ends. These objectives may include:
● Strengthening loyalty among existing customers and attracting new ones.
● Increasing sales during the Saudi National Day campaign.
● Increasing average order value and improving profit margins.
● Promoting new items on the restaurant menu.
● Moving certain food items from inventory for a specific reason.
Don’t focus only on the size of the discount
Some restaurant owners assume that offering deep discounts will lead to significantly higher sales. However, excessive discounts can have the opposite effect when the resulting order volume is not enough to offset their cost, ultimately reducing profit margins.
Instead, restaurants should avoid arbitrary discounts and create offers that add value to the customer’s order and overall experience, such as:
● A complete meal including a main dish and a drink at a special price.
● Buy-one-get-one offers that include a free additional item.
● Special offers for orders that exceed a specific bill value.
● Family meals at competitive prices for the occasion.
● A free drink or dessert with selected orders.
● Exclusive discounts and rewards for loyalty program members.
Calculate offer costs before launching them
It is worth noting that some attractive promotions can generate strong sales but still fail to deliver a profit for the restaurant because of their high and poorly calculated costs. To determine the actual cost of each offer, make sure to account for the following:
● Ingredient costs.
● Packaging costs, especially when using special packaging for Saudi National Day.
● Delivery app commissions.
● Previous sales data and the prices of items featured in past promotions, to identify the most profitable ones and include them in current Saudi National Day seasonal offers.
Choose offer items strategically
Not all items on your current menu are necessarily profitable or cost-effective enough to include in your Saudi National Day menu and promotions, particularly when considering ingredient costs and preparation requirements. Therefore, it is important to focus on offers that can increase average order value while appealing to customer preferences and purchasing behavior. Prioritize menu items that offer the following:
● Strong alignment with customer preferences and the potential to drive higher demand.
● Healthy profit margins.
● Quick and easy preparation, with the kitchen able to produce large quantities during peak hours.
● Variety and flexibility to suit individual, group, and family offers.
● The ability to maintain quality and freshness when included in delivery orders.
Assess your operational capacity and restaurant readiness
Your restaurant team and all internal and front-of-house departments must be fully prepared to handle increased customer traffic, higher order volumes, and extended peak periods during Saudi National Day promotions. A successful promotion means more orders, additional pressure on staff, and greater demand for ingredients and supplies. Therefore, make sure to:
● Train and prepare staff to handle increased workloads professionally.
● Ensure all kitchen areas and equipment are fully prepared.
● Manage inventory efficiently and maintain sufficient supplies of raw materials.
● Ensure adequate packaging materials and takeaway supplies are available.
● Connect ordering and delivery channels with the reception area and other relevant departments.
● Ensure the reception and customer service teams are fully prepared.
● Maintain reliable connectivity and ensure POS systems are operating efficiently.
Create a variety of offers to match customer preferences
Customer segments vary during seasonal periods and national occasions, with each group having different needs and preferences. Restaurants should therefore create a range of offers tailored to their target customers and their purchasing behavior during the occasion. These may include:
● Family meal bundles.
● Large individual “Jumbo” meals.
● Takeaway and home delivery orders.
● Sharing meals for groups of friends.
● Dedicated kids’ boxes.
● Welcome offers for new and first-time customers.
● Special discounts and loyalty rewards for regular customers.
● Tailored offers for inactive customers to encourage them to return.
Make your offers attractive and easy to understand
Complex offers can confuse customers and make them hesitate to visit or place an order. At the same time, clear and straightforward promotions are more appealing, especially seasonal offers that are available for a limited time or tied to a specific occasion. Restaurants should therefore:
● Design the menu in an appealing way and incorporate a distinctive national identity that complements the occasion.
● Make the offer clear at a glance, including the items covered, participating branches, and any applicable terms and conditions.
● Use attention-grabbing and encouraging phrases such as: “Saudi National Day Offers, While Supplies Last” or “Celebrate with Us for a Limited Time on Saudi National Day”
● Clearly display the prices of items included in the offer and the discount percentage, if applicable.
● Clearly specify the offer period and whether the promotion can be combined with other offers.
TABsense AI-powered POS system acts as an effective technology partner, helping restaurants maximize the success of their Saudi National Day promotions and achieve higher profits during the occasion through the following features:
● Accurate data analysis, sales tracking, and profit margin monitoring to help restaurants create more effective promotional offers.
● Flexible promotion management, including the ability to instantly update menus and discounts across all branches and delivery platforms.
● Faster service and improved operational efficiency by connecting the POS system with smart kitchen displays and third-party delivery apps.
● Inventory tracking and management to prevent essential ingredients from running out and reduce waste.
● Enhanced customer experience and lasting loyalty, with support for developing loyalty programs such as “Nqat +”
Sign up today. Go live tomorrow.